The Serbian community in Australia, in a business capacity, has a lot to offer and much to be proud of. However, how aware are we of this? How much do we utilise this capacity? Do we know where to look for information related to the Serbian business community? Serbian Business Directory (SBD) was born of these questions.

SBD Australia will soon become the online centre for users looking for specific business information. It will allow some to complete business transactions. Still more, a classifieds section will allow businesses and individuals to place advertisements or browse those of other businesses or individuals.

• To business subscribers, SBD Australia offers exposure via the SBD website 24 hours a day, 7 days a week.
• To users it offers a simple way of finding a product or service of interest via category-based listings on this website.

Simply, SBD Australia brings together businesses and consumers in the Serbian-Australian community through the ever-growing online medium. Furthermore, this additional avenue of exposure will enrich the marketing efforts of businesses in the community and make it easier to promote and develop operations within it.

SBD Australia, at its core, has three aims: to aid the development and growth of the Serbian business community in Australia; to grow and make accessible to all a diverse business database; and to enrich the marketing efforts of all businesses through the use of the powerful but underutilised online medium.

Using the latest online technologies and the talented individuals within our community, SBD Australia aims to become the first point of contact between consumers and businesses amongst Serbs in Australia.

To this end our technology partners were carefully selected based on their proven records in respective fields of expertise.

• Jaze Digital provides the backbone of the SBD project. Their powerful content management system (CMS) Bluetree has ensured simple and efficient development of SBD and will facilitate operation throughout its growth.
• Sweathers Networks is responsible for the entire visual design and branding of the SBD project. Their input into making the SBD website as simple and effective as possible has been invaluable.

We hope our vision of SBD and its contribution to the Serbian-Australian business community demonstrates our dedication towards advancing both business-to-business and business-to-consumer relationships through the exciting world of online marketing.